Hello, I've waited here for you.
Can you believe McDonald’s itself was the one responsible for this hashtag? Turns out, there are a lot of #McDStories, none of them good! Social media marketing at its finest fail.
I was not aware Vince Offer is back, but I guess the best way to come back is to poke fun of yourself doing what you do best.
LIFE's 20 Worst Covers Gallery
“The stuff bad dreams are made of.”
Oh, Life! Why did this Halloween one make the cut?! It’s so great!
Someone dared took a video of me ice skating and made it into a Denver Museum commercial!
What a creative way to promote civil and responsible subway etiquette. I find these animals caricatures to be eye-catching and well designed.
This campaign effectively communicates a cause using the right balance of humor and real-life experiences on a crowded subway. It avoids being preachy while encouraging all patrons to be proactive.
France! Looks like you do know to be funny! (jkjk)
Beijing opens an Obama Fried Chicken. 1) This is almost as lulz/wtf/das racist as the chocolate ice cream I saw in an airport somewhere else in Asia. 2) I get that Asians probably don’t know the stereotypes that are associated with African Americans in the states, but um, I kinda wish this was around when I was in Beijing so I can at least have a taste of the Prez’ yummies.
If Google Results were written as Zagat Entries… (you know, because in its continuing monopoly rampage, Google has also bought out Zagat)
[via Vanity Fair]
![Two things:
1) The article states that the decline of Asian marriage is due to social changes and empowerment that Asian women (in Asia) have experienced within the past decades. Therefore, they feel they are able to enjoy being single, successful and without familial responsibilities and obligations. Also, because they are educated and able to climb the employment ladder, they feel they should stay focused on their careers.
I’m not at that stage in my life to make decisions regarding marriage, but I’d like to think it would be nice to enjoy success with an eventual husband and child(ren) to make my mom happy. I’d want to be young enough to understand my kids and healthy enough to raise them. I’d also like to think my mom’s generation still enjoys being surrounded by grandchildren and their love.
2) The cover art is ridiculous, how does someone decide to make a stock photo of an Asian woman running away from a man!? I can’t.
[via The Economist]](http://25.media.tumblr.com/tumblr_lr12xuFMuk1qzb4q6o1_250.jpg)
Two things:
1) The article states that the decline of Asian marriage is due to social changes and empowerment that Asian women (in Asia) have experienced within the past decades. Therefore, they feel they are able to enjoy being single, successful and without familial responsibilities and obligations. Also, because they are educated and able to climb the employment ladder, they feel they should stay focused on their careers.
I’m not at that stage in my life to make decisions regarding marriage, but I’d like to think it would be nice to enjoy success with an eventual husband and child(ren) to make my mom happy. I’d want to be young enough to understand my kids and healthy enough to raise them. I’d also like to think my mom’s generation still enjoys being surrounded by grandchildren and their love.
2) The cover art is ridiculous, how does someone decide to make a stock photo of an Asian woman running away from a man!? I can’t.
[via The Economist]
Asian Americans face new stereotypes in advertisements?
“When Asian Americans appear in advertising, they typically are presented as the technological experts — knowledgeable, savvy, perhaps mathematically adept or intellectually gifted. They’re most often shown in ads for business-oriented or technical products — smartphones, computers, pharmaceuticals, electronic gear of all kinds.
The stereotypical portrayal reinforces a marketing concept known as the “match up” theory, which states that consumers respond more favorably to products advertised by an actor or spokesperson who “fits” the product. Just as consumers expect cosmetics to be sold by a supermodel or athletic equipment by a professional athlete, in the minds of the U.S. public, Asian Americans are strongly associated with technical know-how …”
I don’t think we’re that represented at all, and while it is rather stereotypical, at least it’s not negative. I mean, I’m a nerdy, techy Asian myself so maybe if you’re offended by being Asian and not knowing a thing about computers. (But come on, guys!)
Minimalist Effect in the Maximalist Market
Wish I was a better minimalist myself (ugh, hoarding memorabilia sucks) but the last few aren’t my fav. At least let the companies keep their font designs instead of lopping everything with helvetica and calling it a day, that’s just lazy!
Can a full advertorial publication survive as a business?
“…The Staff Recommends is more than just a book site and review blog. It’s also an experimental business model: The staff recommends only books they have read and liked, and in turn are paid by publishers. Hence the unique idea of an “advertorial publication,” a proposition that could yield substantial rewards, but that also most definitely brings risks.
And not the ones you may think. “We turn down a lot of books, and consequently we probably turn down, I’d say, six times as many books as we’ve accepted,” Womack told me. “As a result, that makes it a challenge in the entire [business] model.”
That’s right: Womack and Warner see their biggest hurdle as getting publishers on-board, not allaying fears of undue advertiser creep into their recommendations. Why? As it turns out, if you’re honest and transparent with your audience, the idea of accepting payment for things you like — and only things you like — is not that problematic to readers.”
When money is on the line, I will never be able to see it as fair journalism but just a nice little copywriting for a paycheck even if you’re being honest. It’s not the right motivational factor. As a business idea, this will probably work but as a consumer, I’d still rather read unpaid opinions where authors have no relationships with the business they’re reviewing whatsoever. The problem is, do they?
